The Edison
The Edison at Disney Springs is an industrial-chic, 1920s-themed restaurant and nightclub offering contemporary American fare, cocktails, and timeless entertainment. The management sought to introduce merchandise into their upcoming events, starting with the Mixology Series. They envisioned an illustrative style that would be instantly recognizable as part of The Edison brand, to be featured on t-shirts and posters, and other event collateral.
Style Inspiration
The goal was to develop an illustrative aesthetic that aligned seamlessly with The Edison's brand identity. The direction leaned toward an Art Deco influence, prompting me to explore works by Erté, Cassandre, and Tamara de Lempicka. However, during my research, I found the style of contemporary illustrators, the Balbusso Twins, to be a perfect source of inspiration in shaping The Edison’s unique visual approach.
My Final Illustration
Once the artwork was finalized, the illustrative files were handed off to Patina Restaurant Group’s designers for layout and production. While I do not claim any design decisions made after my contribution, the artwork presented here is solely my work.
Mockups
The Event
