Boys & Girls Clubs Of Central Florida
Rocket Chimp collaborated with teens from the Boys & Girls Clubs of Central Florida who were interested in graphic design and marketing to create billboard designs celebrating the local club’s 80th anniversary. Through brainstorming sessions and lessons on billboard marketing, the teens developed concepts for the "80 Years of Inspiring Great Futures" campaign. My role was to bring their vision to life by designing billboards based on their ideas, the final design picked was displayed on billboards across Central Florida.
80 Years of Inspiring Great Futures
Concepts
Here are a few are a few designs I created, based on the ideas from the teens. Using assets provided by the Boys & Girls Clubs team, I focused on the concept of "Old vs. New", showing kids of the past alongside kids of today, as well as the "Magic Doorway" concept, symbolizing the connection between generations.
News Story
Every Child Deserves A Champion Campaign
After collaborating with the teens, the Boys & Girls Clubs asked us to create additional designs for a mini billboard campaign to run along with the 80 Years of Inspiring Great Futures billboards. The goal of this campaign was to encourage people to volunteer or donate to the Boys & Girls Clubs of Central Florida. I was tasked with creating the billboards messaging and designs, ensuring they aligned with the Boys & Girls Clubs mission and that they would inspire community support.
